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People Fuel Business

Culture isn’t a checkbox, it’s the secret weapon behind every high-performing organization. Join HR visionary Joan Burke as she unveils her ‘Work of Your Life’ blueprint from DocuSign to Responsys, showing you how to transform managers into master coaches, ignite engagement, and make retention your ultimate growth engine.

The truth about creating workplace culture that actually drives results (not just good vibes)

We sat down with Joan Burke, legendary CHRO and board member and founder of the CPO Forum, who built the iconic "work of your life" culture at DocuSign, Marketo, and Responsys. This conversation reveals exactly how to create cultures where people do their best work - and why it's MORE critical now than ever.

Joan doesn't just talk theory. She gives you the actual playbook for building workplace cultures that survive economic downturns, retain top talent, and drive real business results.

Here's what we're diving into:

 ⏰ 8:15 Why "work of your life" became DocuSign's secret weapon for talent retention 

⏰ 15:30 The business case for investing in people during tough economic times 

⏰ 22:45 How to operationalize culture (it's not just posters on walls) ⏰ 28:20 Why 75% of your development budget should go to managers, not individual contributors 

⏰ 35:10 The pandemic stress test: How great cultures actually get stronger during crisis 

⏰ 48:15 Building your "work of your life" when your company doesn't prioritize culture

🔥 REAL TALK YOU CAN USE TODAY:

  • The exact questions to ask in interviews to spot authentic vs. fake culture

  • How to build networks and find your tribe when you're stuck in a bad situation

  • CEO buy-in tactics that actually work (with specific scripts)

 People-first cultures outperform, especially when times get tough. Here's the playbook to get there.

About Joan Burke: 

Joan is Board Member and Advisor, Former Chief People Officer at DocuSign, Marketo, Responsys who ran business while creating environments where people could do the work of their lives. She  is now lifting up the next generation of CPOs and CHROs as the co-founder of The CPO Forum. 

Disclaimer: This podcast is for informational purposes only and should not be considered professional advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. The views expressed in this podcast may not be those of the host or the management.

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