Your Work Friends Podcast Episode: Code Red. Zapier's Approach to Move from AI Fear to AI Integration with Chief People & AI Transformation Officer, Brandon Sammut

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Culture-Fueled Adoption…

If your AI strategy is stuck in pilot purgatory, Zapier is playing a very different game. They called a company-wide code red, made AI fluency a hiring bar, and still treated culture, transparency, and psychological safety as the real engine behind the tech. In this conversation, Brandon Sammut, Chief People and AI Transformation Officer, pulls back the curtain on how they hit 97 percent adoption without a big formal L&D machine, and what it looks like to let AI take more of the work while humans keep the judgment, accountability, and career upside.

“With AI you can delegate a bunch of the work, but you cannot delegate the accountability.”

This week on Your Work Friends, we sit down with Zapier’s Chief People & AI Transformation Officer Brandon Sammut to break down how Zapier hit 97% AI adoption without traditional L&D, why they declared an internal “Code Red,” and how culture—not tools—is the real engine of AI transformation.

We get into Zapier’s AI fluency rubric for new hires, their “clear the lane” discipline that freed HR to actually innovate, and the role of AI Automation Engineers reshaping how teams work. If you’re stuck in pilot purgatory, wrestling with tool sprawl, or trying to get your leaders hands-on with AI, this episode gives you the moves.

What you’ll learn:

  • Why Zapier called “Code Red” on AI early

  • The habits behind their 97% adoption rate

  • How transparency + psychological safety supercharge experiments

  • The AI fluency bar every new hire must meet

  • One golden rule: delegate work, not accountability

If you’re a CHRO, CPO, or operator trying to make AI real inside your org—not just a slide—this one’s your playbook.

About Brandon Sammut
Chief People & AI Transformation Officer at Zapier, leading the organization’s AI adoption, AI fluency standards, and automation strategy. Follow Brandon on LinkedIn for playbooks and real-world experiments.

Disclaimer: This podcast is for informational purposes only and should not be considered professional advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. The views expressed in this podcast may not be those of the host or the management.

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