We design work that holds under pressure.

AI is the stress test right now.

Growth, mergers, scale, decline, mistrust—those are next.

Most strategies don’t fail because they’re wrong.

They fail because the work wasn’t designed to carry them.

We help leaders design clear, durable, human work systems—so strategy actually executes when conditions get hard.

If your plan depends on people changing behavior, capability, or ways of working, this is the work.

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SEEN IN

Forbes

Glassdoor

People Managing People

ATD

Senior Executive Think Tank

Future of HR

Go Coach Yourself

Atlassian

Forbes • Glassdoor • People Managing People • ATD • Senior Executive Think Tank • Future of HR • Go Coach Yourself • Atlassian •

What we see—again and again, especially in PE-backed and fast-moving firms:

  • Strategy makes sense, but execution drags

  • AI exposes unclear roles, ownership, and decision rights

  • Merged teams never truly integrate

  • Leaders align in meetings, then diverge in motion

  • Culture is assumed, not understood—and breaks under load

Everyone feels it.

No one has time to redesign it.

So the organization works harder.

And somehow gets slower.

Pressure doesn’t break organizations.

Weak design does.

Where Strategy Actually Breaks

When execution fails under pressure, it almost always breaks in the same places:

  • Unclear Strategy: Direction is right, but what changes is fuzzy.

  • Ambiguous Ownership: Roles exist. Accountability doesn’t.

  • Misaligned Capabilities: The skills you need next aren’t what the system is building now.

  • Unexamined Culture: Behavior looks fine…until incentives, fear, or AI enter the room.

We design for these realities. Not the slideware version.

We help leaders assess, design, and activate work that holds under pressure, so strategy actually executes. This includes:

  • Your Work Friends Strategy Services: Design Your Workforce Strategy

    DESIGN YOUR WORKFORCE

    STRATEGY

    When your growth plan needs a workforce you don’t have yet.

    Starting at: $60K | Timeline: ~ 8 weeks

    What it is:

    We design the workforce required to execute where the business is going—not where it’s been. That means clarifying the roles, capabilities, and ways of working needed to deliver the strategy under real-world pressure.

    This isn’t org charts or theory.

    It’s a workforce blueprint leadership can actually run.

    You walk away with:

    √ Clear definitions of “good” in critical roles

    √ The capabilities that matter most to execution

    √ A workforce design aligned to growth, scale, or change

  • Your Work Friends Strategy Services: Assess the Reality People & Culture Due Diligence

    ASSESS THE REALITY

    PEOPLE & CULTURE DUE DILIGENCE

    When you need to know if the people system will carry the plan—or quietly break it.

    Starting at: $45K | Timeline: 3 weeks

    What it is:

    A focused due diligence on the five load bearing beams of culture. We stress-test leadership behavior, culture, and ways of working to surface where strategy will hold—and where pressure will cause failure.

    This is not an engagement survey.

    It’s a stress test.

    You walk away with:

    √ Clear red / yellow / green execution risks

    √ The behaviors and friction points that will derail delivery

    √ A 90-day plan to stabilize performance before value leaks

  • Your Work Friends Strategy Services: Activate the strategy: EVP & Integration

    ACTIVATE THE STRATEGY

    EVP & INTEGRATION

    When the plan is right, but execution keeps slipping.

    Starting at: $45K | Timeline: Custom

    What it is:

    Strategy doesn’t execute itself. People do. We activate strategy by aligning leaders, incentives, and talent systems so the work actually moves in the same direction.

    This is where strategy becomes how work gets done, not just what leaders say.

    You walk away with:

    √ A clear talent story that attracts and retains the right people

    √ Aligned leadership around one operating playbook

    √ Practical integration so teams move together—not in parallel

  • Your Work Friends Strategy Services: On Demand Strategy Support

    ON DEMAND STRATEGY SUPPORT

    When you need a sharp second brain, not another deck.

    $500/hour | Flexible

    What it is:

    Direct access to experienced operators who understand work, power, and execution. We step in when decisions are time-sensitive, politically complex, or structurally unclear.

    No long-term commitment.

    No performance.

    You walk away with:

    √ Clear thinking in moments that matter

    √ Fast diagnosis of what’s actually breaking

    √ Practical guidance you can act on immediately

Need further discussion to help you choose?

Totally normal.

We’ll help you figure it out. Book a quick chat with us and we’ll point you to the right starting place—no pressure, no pitch deck.

Speak with Your Work Friends

We interviewed 30+ workplace experts. We tracked countless headlines.

These are our 5 big predictions for 2030 + the four key moves you should make, now.

Find out what’s changing and what to do next.

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