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our personal brand is the story people tell about you when you’re not in the room, and in a market shaped by layoffs, AI, and more fractional careers, that story needs to be clear. In this episode, Gina Clementi breaks down how to turn your experience into a simple positioning statement, build real visibility on LinkedIn without sounding performative, and strengthen the digital footprint recruiters and leaders actually search for. You’ll leave with practical steps (including what to post, how often, and how to engage) plus the mindset shift that makes it all feel way less cringe and way more you.

TELL YOUR STORY…

Personal branding isn’t about LinkedIn clout—it’s about career clarity, visibility, and opportunity.

In this episode of Your Work Friends, we’re joined by Gina Clementi, founder of Goodstory, to break down what a personal brand actually is—and why it’s becoming one of the most critical career assets in today’s job market.

As layoffs rise, AI reshapes work, and careers become more fractional, being good at your job is no longer enough. You need to be known for something.

In this conversation, we cover:

  • What a personal brand really is (and common misconceptions about LinkedIn and “thought leadership”)

  • The difference between competence, visibility, and being remembered when you’re not in the room

  • Why professionals without a personal brand miss out on jobs, promotions, and opportunities they never even see

  • The psychological cost of corporate “shape-shifting” and hiding behind company identity

  • How to build a personal brand while staying in a corporate role

  • Practical advice for introverts, skeptics, and people who hate posting on LinkedIn

  • Why AI makes authenticity, judgment, and humanity your biggest differentiators

  • How networking, digital presence, and personal brand now matter more than resumes alone

  • What the future of careers, fractional work, and professional identity looks like heading toward 2030

Whether you’re navigating a career transition, exploring consulting or fractional work, building leadership visibility, or trying to future-proof your career in an AI-driven economy, this episode will help you get clear on the story people tell about you—and how to own it.

🎧 Listen now to learn how to build a personal brand that opens doors, attracts opportunity, and actually feels like you.

About Gina Clementi: Gina Clementi is a global brand strategy and storytelling veteran who's built emotional and business impact for brands like Nike, Adidas and Micron. She helps individuals and business forge deeper consumer bonds through narrative driven creative, strategy and digital experiences.  

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Goodstory 

Disclaimer: This podcast is for informational purposes only and should not be considered professional advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. The views expressed in this podcast may not be those of the host or the management.

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